The difference Between Digital Marketing and Social Media Marketing
Digital Marketing / Marketing and advertising / Online Marketing are probably the most used terms of the profession today. However, it is sadly just a bunch of jargon for most of those who hear it and then use it to convey their mind. What exactly is digital marketing and what part of it vital for today’s business customer? We’re here to break it down you r in the simplest words possible.
Online Marketing is solely marketing of marketing onto digital platforms so as maintain onto your loyal consumers as well as increase your reach to new potential target audience rather quickly.
That is the software. That is what Online marketing is definitely. There are some further questions need attention to solve your confusion; such as:
Is digital marketing the same as social media marketing?
The answer is yes. Digital / Internet marketing is a wider concept than the social media marketing in the sense that, all social networking platforms are available digitally i.e. over the internet. However, there are other platforms that fit in digital marketing other than social media marketing.
What are the concepts and platforms of digital marketing?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online marketing. This concept is called “Search Engine Marketing” or Sem.
Search Engine Marketing is marketing of one’s product on search engines such as Google and Bing by Yahoo. This platform is of utmost importance for firms that are into a B2B industry.
Another concept that comes under the wing of digital marketing is “Search Engine Optimization” or Search-engine. Search Engine Optimization is a technique of developing your website’s content in wherein allows the search engine’s algorithm to crawl and test your website efficiently. It is a way to get higher rankings planet search results regarding the search engine; helping us to have a better hand at SEM.
SEO is a principal necessity of any and every web master as it assists you to stand out on the list of sea of websites we see recently.
Social Media Marketing is a concept that comprises of campaigns designed to market your product or service on social media platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a great tool when it in order to products that have a B2C segment.
There is an interesting concept called Re-marketing in Internet marketing which enables us to reach to be able to the potential consumer base multiple cases. It can be seen as following your consumer on various platforms, websites and showing your personalized ad copy within so as preserve reminding them about their visit to expenses.
This also enables us to work on another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds . . ..
However, for a great digital / Web marketing experience, a campaign needs to be developed using all the above mentioned platforms.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771
